Brand Analysis

Pizza Hut is a United States based international restaurant chain famous for its Italian-American cuisine menu. Pizza hut is well known for making good quality pizza, pasta as well as desserts and side dishes. They have a very wide range of pizza menu with includes hand tossed pizza, pepperoni pizza, Meat lovers pizza Ultimate cheese lovers pizza Veggie lover’s pizza, supreme pizza, BBQ beef pizza, chicken supreme pizza, Hawaiian luau pizza etc. They also continuously experiment on new pizza recipes with consumer collaboration. Pizza Hut operates in different restaurant concepts in different locations. They were originally family-style restaurant with dine-in locations. Then they expanded to carry out and delivery locations. Full sized Pizza Hut locations also have buffet lunch with all you can eat pizza and other items. In 2004 they opened Pizza Hut Italian Bistro in 50 locations in the US.      Pizza Hut started its journey in 1958 in Wichit...

        KFC (Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, in the United States. It is the world’s second largest restaurant chain measured by sales in 2013. The company is a subsidiary of Yum! This company also owns the Pizza Hut and Taco Bell chains. KFC was founded by Harland sanders, an entrepreneur who begun selling fried chicken his roadside restaurant in Corbin, Kentucky. KFC was one of the fast food chains to expand internationally, opening outlets in Canada, the United Kingdom, Mexico, and Jamaica by the mid-1960s. At present moment KFC has over 18,000 outlets in 118 countries and territories. Brand Positioning          KFC has different kinds of food products on their menu. They mainly sell fried chicken, burger and drinks in their numerous chain stores in different countries. T...