KFC (Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, in the United States. It is the world’s second largest restaurant chain measured by sales in 2013. The company is a subsidiary of Yum! This company also owns the Pizza Hut and Taco Bell chains. KFC was founded by Harland sanders, an entrepreneur who begun selling fried chicken his roadside restaurant in Corbin, Kentucky. KFC was one of the fast food chains to expand internationally, opening outlets in Canada, the United Kingdom, Mexico, and Jamaica by the mid-1960s. At present moment KFC has over 18,000 outlets in 118 countries and territories. Brand Positioning KFC has different kinds of food products on their menu. They mainly sell fried chicken, burger and drinks in their numerous chain stores in different countries. They follow the same recipe to maintain the quality of the food products in