Brand Analysis

  Brand positioning of IKEA the Swedish furniture company About IKEA IKEA is a Swedish ready-to-assemble furniture, home products and kitchen appliances manufacturer company established in the year 1983. The brand is available in 36 countries with a grand total of 296 IKEA stores all over the world. Other then their country of operation they offer their office furniture and home furniture in bulk quantity in every country. In the year 2018 they reported sale of $44.6 billion worth of IKEA goods.  A typical IKEA store is around 27,871 square meter in size. Recently they are planning to open stores that are sized 1858 which is the average size of the H&M stores. IKEA showcases all the furniture in their showroom. Customers can experience real-time look and comfort of the furniture in a home decoration setting.       IKEA also have restaurants and food market that accounts for 5% of the IKEA’s total sales. Every store includes a store serving traditional Swedish food a

  Domino’s Marketing Mix Marketing mix is consisting of 4 P’s which are Product, Price, Place and Promotion. With additional 3 P’S which are process, people and physical environment. Most of the additional 3 P’s of Domino’s are discussed here within the first 4 P’s. The following article will hopefully clarify anything relating to the marketing mix of the brand Domino’s.   Product of Domino’s   Pizza is the main product of domino’s. because of their product and marketing success now when consumers hear about Domino’s they naturally think of pizza. Domino’s pizza has different kind of pizza’s in their menu.   They offer pizzas in different tier like New Yorker Range, Premium pizza, Traditional pizza, Value range, Vegan range, Gluten free or you can even make your own pizza in some specific stores where they give the option. Here are some of the pizza they offer for their customers across different stores in different countries. NEW YORKER RANGE     The big

Pizza Hut is a United States based international restaurant chain famous for its Italian-American cuisine menu. Pizza hut is well known for making good quality pizza, pasta as well as desserts and side dishes. They have a very wide range of pizza menu with includes hand tossed pizza, pepperoni pizza, Meat lovers pizza Ultimate cheese lovers pizza Veggie lover’s pizza, supreme pizza, BBQ beef pizza, chicken supreme pizza, Hawaiian luau pizza etc. They also continuously experiment on new pizza recipes with consumer collaboration. Pizza Hut operates in different restaurant concepts in different locations. They were originally family-style restaurant with dine-in locations. Then they expanded to carry out and delivery locations. Full sized Pizza Hut locations also have buffet lunch with all you can eat pizza and other items. In 2004 they opened Pizza Hut Italian Bistro in 50 locations in the US.      Pizza Hut started its journey in 1958 in Wichita, Kansas by t

What is Segmentation ? Segmentation is dividing the consumer buyers into small pieces to better understand its nature. The goal of the segmentation is to find a niche customer base to introduce and ultimately build brand loyalty towards your product. There are four major variables or market segments which are Geographic, Demographic, Psycho graphic and Behavioral. These four segments are divided into more pieces to get into the core of consumer buying behavior. Geographic Segmentation: As the name suggests geographic segmentation is splitting the buyers based on geographical location. The goal here is to find out where your consumers are potentially living and how many potential customers are there in a specific location.   Geographic segmentation variables: World region or country Country region City or Metro size Density  Climate    Demographic Segmentation: Demographic segmentation refers to dividing the buyers based on the structur