KFC (Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, in the United States. It is the world’s second largest restaurant chain measured by sales in 2013. The company is a subsidiary of Yum! This company also owns the Pizza Hut and Taco Bell chains. KFC was founded by Harland sanders, an entrepreneur who begun selling fried chicken his roadside restaurant in Corbin, Kentucky. KFC was one of the fast food chains to expand internationally, opening outlets in Canada, the United Kingdom, Mexico, and Jamaica by the mid-1960s. At present moment KFC has over 18,000 outlets in 118 countries and territories. Brand Positioning KFC has different kinds of food products on their menu. They mainly sell fried chicken, burger and drinks in their numerous chain stores in different countries. They follow the same recipe to maintain the quality of the food products in
Brand positioning of IKEA the Swedish furniture company About IKEA IKEA is a Swedish ready-to-assemble furniture, home products and kitchen appliances manufacturer company established in the year 1983. The brand is available in 36 countries with a grand total of 296 IKEA stores all over the world. Other then their country of operation they offer their office furniture and home furniture in bulk quantity in every country. In the year 2018 they reported sale of $44.6 billion worth of IKEA goods. A typical IKEA store is around 27,871 square meter in size. Recently they are planning to open stores that are sized 1858 which is the average size of the H&M stores. IKEA showcases all the furniture in their showroom. Customers can experience real-time look and comfort of the furniture in a home decoration setting. IKEA also have restaurants and food market that accounts for 5% of the IKEA’s total sales. Every store includes a store serving traditional Swedish food a